Why We Started
I didn’t set out to start a sex toy store. I just wanted something quiet, comfortable, and not covered in rhinestones. But every time I tried to find a toy that felt right, I was met with cheap-looking plastic, loud motors, and intimidating designs. Shopping felt more awkward than exciting.
So I created SmootherVibes — a store that actually gets it. One built on comfort, simplicity, and body-safe quality. No latex. No phthalates. No gimmicks. Just smooth, quiet pleasure, delivered discreetly and fast.
Along the way, I realised how overpriced most of the big-name brands are. You're often paying extra for flashy marketing and fancy packaging — not better quality. In many cases, those £80+ vibrators use the same materials and motors as much more affordable options. I knew we could offer something better without the unnecessary markup.
This is for people like me — who want to feel confident, curious, and in control of their pleasure without the fuss. Whether you’re buying your first toy or replacing a disappointing one, I hope SmootherVibes helps you feel good about what you’re buying — and about yourself.
— Jo
Founder, SmootherVibes
